Skincare Expert.
Educator.
Author.

Through my expertise, I ensure that women who look like me are able to easily access trustworthy knowledge and information so that they can look and feel their best.
 
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 what people say…

 
 
 
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Dija Ayodele

I am a Skincare Expert, founder of the award-winning Black Skin Directory, an author, columnist for Glamour magazine, global corporate consultant and an advocate for diversity and inclusivity at all levels in the British beauty industry.

Over the last decade, I have combined my love of beauty, skin health, education, entrepreneurship, and Black women's empowerment into a multi-faceted, award-winning career, and I feel like the luckiest girl in the world that I get to call this my job!

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My Debut Skincare Book

Published by HQ Stories & HarperCollins, my book BLACK SKIN - The Definitive Skincare Guide is out now!

It’s the first of its kind, investigating and celebrating the journey of Black beauty through a historical and cultural lens but it is also your ultimate practical and myth-busting companion in learning how to care for Black skin - from what makes our skin unique, setting up an effective skincare routine to common skin concerns, key ingredients and professional treatments.

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Have a skin concern?

My boutique skincare clinic West Room Aesthetics is based in leafy Maida Vale in west London and is a global destination and centre of skin care excellence with a focus on skin of colour.

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Want to learn more about black skin?

Black Skin Directory was launched in 2018 to educate and connect Black women with professionals experienced in treating skin of colour as well as provide upskilling training to skin health practitioners ranging from beauty therapists to aesthetic doctors.

 
 
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